About me
I am Marlen Ulrika Elisabet Kakkori, Fractional Head of Partnerships, Communications & Marketing.
With years of experience in affiliate programs, podcasts outreach, B2B partnerships, and sales, I’ve worn many hats – from developing go-to-market strategies to managing referral and white-label partnerships.
I’ve led sales teams, organized competitions for affiliates, and helped brands to build successful partnerships programs. Being a Fractional Partnerships Manager for many companies, I help them scale their outreach and partnerships.
With a knack for using CRM tools like Pipedrive, Hubspot, Buzzstream and Apollo, plus a growing LinkedIn network of over 5,000 industry leaders, I thrive in connecting the dots between brands and opportunities!
my experiences
Waves & Words - Partnerships Manager
I secure podcast invitations for founder and book author Gina Gallaun to increase her visibility and promote her work.
Jolly SEO - Partnerships Manager
Managed the affiliate program and coordinated podcast interviews to enhance company outreach and engagement.
Flourish Well-being - Partnerships Manager & Ambassador Program Lead
Launched an Ambassador Program with around 20 affiliates within one month, now I manage & scale the program and facilitate podcast interview invitations for the founder.
H2 Resolve - Partnerships Manager
I secure podcast and event invitations for the founders of H2 Resolve to boost their visibility and network opportunities.
Panospin360, Inc. - Vice President of Business Development
I manage Partnerships, Marketing, and Communications, including LinkedIn marketing, email marketing, referral programs, and strategic partnerships.
www.reallygreatsite.com
my experiences
Optics In - Partnerships Manager & Podcast Booking Agent
I provide Communications, Marketing, and Partnerships Management services, including securing podcast interview invitations to enhance brand visibility and outreach.
NEFA (The New England Franchise Association) - Communications Manager
I manage outreach and engagement with members, updated the website, and communicate with the community to ensure effective interaction and information flow.
B2B Growth - Partnerships Manager
I provide LinkedIn profile creation, training, and strategy development services to boost client visibility and optimize their business strategies.
Pam Pum Agency - Head of Partnerships
Responsible for leading the referral program and managing white-label partnerships to drive business growth and strategic collaborations.
Aidoo.ai - Partnerships Manager
Responsibilities included managing the Ambassador Program and overseeing podcast outreach to drive brand visibility and engagement.
www.reallygreatsite.com
my experiences
Misnomer LLC - Sales & Partnerships
Conducted LinkedIn outreach, pitched to clients, set appointments, and coordinated podcast interviews to build relationships and drive business opportunities.
Lean Discovery Group - Partnerships Manager
Managed Lean Discovery Group’s referral program, white-label partnerships, and affiliate/influencer collaborations to drive business growth and enhance strategic partnerships.
Spark ROAS - Affiliate Manager
Pioneered the integration of Affiliate, PR, and Influencer channels to enhance client partnership programs, increasing content exposure through a performance-based model. Managed affiliate programs for www.cloudwaterfilters.com and www.tonicvibes.com.
Prelo - Strategic Head Of Partnerships & Sales
Led Prelo’s Strategic Partnership Launch & Execution project. Responsibilities included building and maintaining a strategic partnership program to drive consistent revenue, and using this program to launch a partnership marketing service for other companies.
www.reallygreatsite.com
my experiences
PrimeRoll - Business Development Manager
I drove business growth by building a client network, identifying market opportunities, overseeing projects, and forecasting revenue. I also developed and maintained influencer and brand relationships, collaborating with Marketing, PR, and Social Media teams to align influencer strategies with business goals.
WriterArmy - Head of Sales & Partnerships/Account Executive
I was responsible for securing speaking and sales opportunities, managing referral and white-label partnerships, and training VAs, SDRs, and AEs. Duties included testing outreach strategies across platforms like HubSpot, Apollo, and LinkedIn, conducting discovery and closing calls, and handling follow-up emails to drive conversions.
Digitarial Agency - Partnerships Project Manager
I worked on various affiliate programs:
> The Mind Designer (2022): Set up and automated the affiliate system on ThriveCart, handling outreach and creating support materials for affiliates.
> Kitsch (2021): Managed their ambassador program on Goaff and launched a new affiliate program on Grin for influencers. Created personalized campaigns, resulting in 2,000+ affiliate sales by year-end.
> Alao (2020): Built, launched, and managed an in-house affiliate program on FirstPromoter, rebranded and managed their referral program, and grew their network on Awin and Connects. Achieved 300+ active affiliates and 4,000+ referral members.
> SafetyWing (2018): Built and automated their partner program, growing it to 1,000 active partners and generating $5M in 3.5 years, with $300K+ monthly revenue in 2022.
Marlen Marketing in Numbers
20+
19+
Interview invites within 5 months
8+
Years of marketing experience.
15+
Brands collaborations
Affiliates within one month launch
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Securing Speaking Opportunities: Podcasts & Events
Affiliate/Influencer Marketing
LinkedIn Marketing
Referral Marketing
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My typical partnership management services includes:
- Get to know your business & marketing advice
- Partnership strategy
- Software/program or Speaker Page setup (Terms & Conditions, Offer, Subpage)
- Lead Generation (research, data collection, validation)
- Outreach copy & email/private message campaign execution (A/B testing, pivoting/improving)
- Pitching, negotiations & followups
- Reporting
- Community management (co-promotion, activation, education, maintenance)
- Other desired tasks agreed upon, including pivoting the partnership outreach focus
Case study 1
Some blog post collaborations I facilitated:
Some podcast interviews I facilitated:
+ conferences and much more…
Case study 2
- Lesley Hensell: 36 podcast interviews
- Valentin Radu: 5 podcast interviews
- JoVE: provided 2 speakers for the panel "The Role of Technology in High School Education"
- Synerio: provided 2 speakers for the panel "Maximizing Profits of VC-funded Companies with Data"
- Impact Pricing: provided 1 speaker for the panel "Pricing, Revenue, and Valuation: How PE Firms can Improve PRotCo (Portfolio Company) Outcomes by Identifying the Right Pricing Strategy"
Case study 3
- Affiliate Program: over 300 active affiliates
- Referral Program: 4k+ referral program members
Case study 4
- Events promotion: results in 42, 29, 37, and 103 participants in 2024 events
- New Members promotion campaign: resulting in 13 new members in 2024
Case study 5
Case study 6
Additional Referral & Affiliate Programs I’ve Managed:
- relancer.com (built their referral program)
- www.pleasurespot.eu/p/affiliateprogram
- www.tonicvibes.com (6 new partnership opportunities with 20 hours of work)
- www.cloudwaterfilters.com (10 new partnership opportunities with 25 hours of work)
- panospin360.com/referral-program
- www.peaceloveflourish.com/ambassador
- www.aidoo.ai/growth
Some collaborations I've secured:
- www.instagram.com/p/CVQpfFONT-7/?img_index=1 -> Switzerland & Germany (for alao brand)
- www.instagram.com/p/CPWnCicnT47/ –> US audience (for the SafetyWing brand)
- TikTok collab I found that I secured for Pleasurespot brand: www.tiktok.com/@brennanandashley/video/6936682268937211141 (51% US audience)
- I had many US-based influencers with this brand: mykitsch.com - the content links stayed with the brand at GoAffiliatePro and Grin
PRICING
FULL SERVICE
$33 USD per hour
minimum 5 hours &
up to 40 hours
per week
This includes my work and my assistants work
$99 USD per invite
PODCAST INTERVIEW INVITES
EVENTS SPEAKING ENGAGEMENT INVITES
$299 USD per invite
Those packages mean that other marketing, sales, communications, or partnerships-related work is not included.
Tools are at extra cost:
- optional referral software (can be at a minimum of 16-49 USD per month);
- recommended automation software ($59/user/mo); and/or
- the client can invite me to their existing referral/affiliate program tool, CRM, cold emailing, email account, and SEO tool accounts as a team member (extra seat cost)
Work
with me!
marlenkakkori@gmail.com